This reel was one of the first of its kind on the SUNY New Paltz Instagram: Small text in the middle, trending audio, and filtered. The video's success came from the overwhelming number of students and alumni shares.

Similar to the “SUNY New Paltz in late-october”, this reel’s success came from the post’s immediate response to the first snowfall in New Paltz. One comment says, “Y’all came through with the breaking news content”. The like count on this post came from the activity of students on Instagram at that time, and from the shares of nostalgic alumni.

This post connected greatly with SUNY New Paltz’s alumni and students on campus, who were all enjoying the snow that very morning. The ambiance and energy the snow brought to the campus are what drove the shares and saves.

Quick and smooth transitions, fast-paced audio, quick cuts, and fun energy. This is what kept the audience engaged and helped increase shares and saves.

TREND: Album Cover

This isn’t one of those confusing trends you find on tiktok. By highlighting the beauty of campus using a straightforward trend like this one, we were able to draw in the audience and increase shares and saves.

BEST PERFORMING TIKTOK

Gideon's project with Finn Wolfhart showcases his ability to use popular trends to promote businesses effectively. The video aligns with SUNY New Paltz's updated classification, and the seamless transition adds to its visual appeal. Overall, Gideon demonstrates his talent in creating engaging content that resonates with both the audience and the brand, making him an excellent choice for any marketing campaign.

The pleasure of finally being able to play a game of frisbee outside or relax on the grass and play a guitar is highlighted by the spring season. Highlighting these moments among several students creates a sense of warmth and community. This is the main reason why this post was so successful.

Showing off facilities requires keeping the attention of your audience for a longer period of time. This post was directed towards accepted or prospective students who want to learn more about campus. Using a upbeat rap audio goes with the idea of working out, and the b-roll in between interviews help to show off the facility without losing the attention of the audience.

This trend was used to attract students given the beautiful weather. This trend, however, is clear to anybody, which is why it performed substantially better than trends that require more to understand

This trend was up and coming, which is why we decided to take advantage of it in the best way we could.